Google Ads setup
We capture demand where people already search for a solution: search campaigns for commercial queries, remarketing on top, and a cost per lead that fits your unit economics.
What the setup includes
Keywords and structure
Query research, negative keyword clean-up and campaign structure built around demand and margin.
Ad copy
Headlines and descriptions per ad group, plus extensions and sitelinks.
Conversions and analytics
Goals, GA4 and events set up so decisions are based on leads, not clicks.
Remarketing
Bringing back visitors who did not convert, with dedicated audiences and offers.
Ongoing management
Bid and budget management, negative keywords, scaling of the profitable campaigns.
How the work goes
- 01
Brief and audit
We review the product, audience, current channels and numbers: what already works and what drains the budget.
- 02
Strategy and plan
We shape the offer, map the funnel and define channels, hypotheses and target metrics.
- 03
Infrastructure
Landing pages, analytics, automation and lead handling — before the first dollar of ad spend.
- 04
Launch and testing
We start with test combinations, measure cost per lead and cut whatever does not pay back.
- 05
Scaling
We reinforce the winning combinations, expand channels and report in money, not clicks.
Frequently asked questions
Is Google Ads right for every business?
It works where demand already exists and people search for the service. With little search demand, social platforms are the better start.
Search or Display?
Search captures hot intent — pricier but higher quality leads. Display and remarketing are cheaper and work for return visits and awareness.
Who pays the ad budget?
You top up the ad account directly and always see the real spend. Our fee is billed separately.