Meta Ads setup and management
We run Facebook and Instagram campaigns that bring leads, not vanity reach. We build the audience–creative–offer combination, test hypotheses and steadily drive the cost per lead down.
What the work includes
Audit and strategy
We review the niche, competitors and previous campaigns, then build a media plan with a cost-per-lead forecast.
Technical setup
Business Manager, pixel, conversions, domain verification and catalogs — everything campaigns need to measure correctly.
Creatives and copy
Static, video and offers for every audience segment, refreshed as soon as a combination burns out.
Testing and optimisation
We test audiences, placements and messages, cut the losing sets and scale the winners.
Reporting
A regular report with spend, lead volume and cost, conclusions and the plan for the next period.
How the work goes
- 01
Brief and audit
We review the product, audience, current channels and numbers: what already works and what drains the budget.
- 02
Strategy and plan
We shape the offer, map the funnel and define channels, hypotheses and target metrics.
- 03
Infrastructure
Landing pages, analytics, automation and lead handling — before the first dollar of ad spend.
- 04
Launch and testing
We start with test combinations, measure cost per lead and cut whatever does not pay back.
- 05
Scaling
We reinforce the winning combinations, expand channels and report in money, not clicks.
Frequently asked questions
What budget do we need to start?
The ad budget depends on the niche and sales cycle. A test period usually covers enough spend for 50–100 leads — we name the exact range after a short brief.
How soon do the first leads arrive?
First enquiries usually come within days of launch. A stable cost per lead settles after the testing stage, typically within the first month.
Do we need a website first?
Not necessarily. Traffic can go to direct messages, Telegram or a quiz, though a landing page usually produces a cheaper lead.