Strategy and consulting
We start not with ads but with the question of why anyone should buy from you: the offer, the funnel step by step, and the channels that fit your unit economics.
What you get
Market and competitor review
How others sell, which channels are overheated and where your real difference is.
Offer and positioning
A proposition the client understands within the first seconds.
Funnel map
The path from first touch to deal, with the steps where leads are lost.
Channel plan
Priority channels, hypotheses and launch order matched to the budget.
Metrics and targets
Target CPL, conversion rates and the payback point to measure against.
How the work goes
- 01
Brief and audit
We review the product, audience, current channels and numbers: what already works and what drains the budget.
- 02
Strategy and plan
We shape the offer, map the funnel and define channels, hypotheses and target metrics.
- 03
Infrastructure
Landing pages, analytics, automation and lead handling — before the first dollar of ad spend.
- 04
Launch and testing
We start with test combinations, measure cost per lead and cut whatever does not pay back.
- 05
Scaling
We reinforce the winning combinations, expand channels and report in money, not clicks.
Frequently asked questions
How long does strategy take?
Usually 1–3 weeks depending on data volume and how many business lines are involved.
What is the deliverable?
A document with the offer, funnel map, channel plan and metrics, plus a walkthrough session with your team.
Can we implement it in-house?
Yes — it is written so your own marketer can execute it. We can also take implementation on.